Vision, Mission, Values
Our members provide individuals with peace of mind and we promote a society where every person is prepared for life's changing cycles and for those situations unforeseen. Our industry provides solutions to meet the following financial needs:
- long-term protection
- wealth management
- retirement funding
Our members are committed to being a progressive life insurance industry by collectively enhancing consumer understanding, promoting industry best practices, and through the association fostering a spirit of collaboration and mutual respect with government and business leaders.
The association and its members are:
- Unified in our resolve to deliver innovative solutions where every individual's needs are best met.
- Professional in the way we conduct ourselves and in the counsel we give.
- Ethical in ensuring our policyholders’ interests are managed with utmost integrity.
- Fair in how we strive to provide favourable outcomes to both our policyholders and shareholders.
- Open and Honest in all that we do to build an environment of trust and transparency.
- Proactive in the steps we take to give our people the skills and knowledge to provide sound solutions at all times.